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Lamborghini's Urus SUV, the first from the St’Agata-based company since the 1980s, has officially entered the booming luxury SUV segment. The LM002 is now available at luxury vehicle outlets with a hefty price tag. Powered by an audio sourced 4.0 liter twin-turbo V8 engine, it offers 845 Nm of torque from 2250 rpm and 478 kW from 6000 rpm. Even though it fulfills all the practical duties of an SUV, it delivers mind-blowing performance and if claims are correct, it is undoubtedly the fastest SUV on earth. Weighing 1,154 kg, it accelerates at an astounding 3.6 seconds to 100 kph, blistering by SUV standards, and forges ahead to reach 200 kph in 12.8 seconds, finally maxing out at a top speed of 305 kph if the road is long enough. Its 8-speed ZF automatic transmission has a torque converter (a first for Lamborghini) that powers all four wheels.
Reality vs Concept The first SUV to come from Lamborghini was the LM002 in 1986 and the Urus is the second. Looking at the key visual differences between the concept Urus and the production Urus, we see that the concept had a simple, uncluttered rear and hexagonal tailpipes, unlike the Urus production version. The additional vents were presumably for cooling and aerodynamic purposes. The rounded exhaust tailpipes on the production version somehow look more realistic and civilized. Both the production and concept versions feature the Y-shaped signature narrow rear lights, but on the production version, they are more pronounced.
The side profile design of the Lamborghini Urus SUV concept has largely been carried over onto the production version. However, the production version has substantial side mirrors and door handles, unlike the concept version. The triangular vent at the base of the A-pillar was inspired by the LM002 and carried over to the production design but does not feature on the concept design. The side body panels on the production version seem to be more sculpted than the concept version.
The front view of the Urus production version has a more modern, hexagonal vent design. In comparison, the concept version has two separate intakes as opposed to the larger intake on the production version.
Big differences are seen in the interior with the finishes in the concept version featuring skeletal, forged composite carbon fiber sparsely clad with leather upholstery. The production Urus interior has a mixture of materials including aluminum, Alcantara, carbon fiber, leather, and wood. It also has more tech than the concept version including two touchscreen displays, the lower one for in-car functions such as information input, seat heating, and air conditioning, and the top screen dedicated to navigation.
Last year Lamborghini doubled the size of its facility in Italy after achieving worldwide record sales volumes. Currently, the waiting period worldwide is around 12 months. A spokesperson for Lamborghini pointed out that the sporty new Lamborghini Urus SUV will not dilute the brand but rather the profits generated will be used to secure the future of their super sports cars. Looking to the future, hybridization may be on the cards as replacement models for the Aventador and Huracan, but it is too early for Lamborghini to be talking about electrification at this stage. He mentioned that another model line-up for the 2020 - 2025 period was being discussed with a suspected 4-seater GT currently being the likely outcome.